Customer Willingness to Join a Virtual or Physical Queue to Purchase –A Case of iPhone
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 102 === anies of consumer electronics. For the consumer-electronics retailing, virtual or physical channel is a major promotion method to attract people for purchase. Customers are willing to queue on virtual (the internet) or physical (retailing stores) channel to pr...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/5w9s67 |