The Comparative Influences of Relationship Marketing, National Cultural values, and Consumer values on Consumer Satisfaction between Local and Global Coffee Shop Brands
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 102 === This study mainly examines the influence of relationship marketing, national cultural values, and consumer values on customer satisfaction and whether there is a difference in customer satisfaction towards global and local coffee shop brands. Research results...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8vmnnn |