Study of Attention and Memory of Online Banner Advertisings

碩士 === 國立虎尾科技大學 === 經營管理研究所 === 102 === Online advertising plays an important role in business trade day by day. Identifying the effectiveness of online advertising in the Internet needs to make a progress in researching. Thus, this paper attempts to examine the influence of location and condition o...

Full description

Bibliographic Details
Main Authors: Nu-Nhat-Minh Tran, 陳女日明
Other Authors: Man-Shin Cheng
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/hrgnc3