The relationship between the management philosophy of peace culture and brand image, and discussing the moderating effect of employee morale – A Comparative Analysis of MNE of the United States of America, Japan, and United Kingdom in Taiwan intellectual capital

博士 === 中國文化大學 === 國際企業管理學系 === 102 === Existing literature or/and logical reasoning cannot explain the relationship between management philosophy of peace culture, brand image and employee morale. Hence, there is a need to further clarify the impact of the management philosophy of peace culture to b...

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Bibliographic Details
Main Authors: Lu, Wei-Lin, 呂煒琳
Other Authors: Lin, Tsai-Mei
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/d87jd4