The Moderating Effect of Consumer Involvement to the relationship between Country-of-Origin and Purchase Intention about Electronic Product in Vietnam and Taiwan.
碩士 === 中國文化大學 === 國際企業管理學系 === 102 === Nowadays, globalization has opened the doors for companies to do business across the globe. So that, when brands go global, country-of-origin (COO) has become a significant phenomenon in consumer purchase intention studies. This study was conducted in developin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y52uqh |