A Study of Product Life Cycle and Knowledge Management-Take Marketing Mix Strategy as an example

碩士 === 中國文化大學 === 國際企業管理學系 === 102 === As time moved on, our development on technologies goes faster and faster; as a result, product life cycle becomes shorter than before. In order to add value to product during its limited lifetime, enterprises will take the concept of Product Life Cycle The-ory...

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Bibliographic Details
Main Authors: Wu, Hsuan-Yi, 吳宣儀
Other Authors: Yang, Ho-Ping
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/bwuscz