A Study of Product Life Cycle and Knowledge Management-Take Marketing Mix Strategy as an example
碩士 === 中國文化大學 === 國際企業管理學系 === 102 === As time moved on, our development on technologies goes faster and faster; as a result, product life cycle becomes shorter than before. In order to add value to product during its limited lifetime, enterprises will take the concept of Product Life Cycle The-ory...
Main Authors: | Wu, Hsuan-Yi, 吳宣儀 |
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Other Authors: | Yang, Ho-Ping |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/bwuscz |
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