A Study on the Relationship between Experiential Marketing and Culture Identity
碩士 === 中國文化大學 === 國際企業管理學系 === 102 === In order to enhance industrial competitiveness and in view of the trend of in-creasing emphasis on countries’ cultures that contribute o enhanced national soft power and competitiveness, how to gain an insight into a nation’s cultural identity, make the nation’...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gwk43d |