Using Kansei Engineering to Design Restaurant Brand
碩士 === 中國文化大學 === 國際企業管理學系 === 102 === In the era of globalization, brand management has become more important for companies. Understanding true voice of customers toward brand enables companies to build an ideal brand and increase customers’ perception on brand value, and in turn, create competitiv...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67422609306136992973 |