The Moderating Effect of Extension Similarity on the Relationship between Corporate Credibility and Brand Extension Evaluation
碩士 === 中國文化大學 === 國際貿易學系 === 102 === The purpose of this study is to explore the extension similarity on the relationship between corporate credibility and brand extension evaluation. The study uses an experimental research design. Smartphones are used as extension products. The fictitious brands fr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4tg9da |