The Study of Attractiveness Effect of Free Gift on Consumer Purchase Intention
碩士 === 中國文化大學 === 國際貿易學系 === 102 === In recent years in Taiwan, a variety of convenience stores, supermarkets, discount stores and department stores had opened. In order to attract consumers to buy more and more to increase their consumption, the major operators made a variety of promotional program...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79006273368323539721 |