Television Advertising Strategy or Japanese Products in Taiwan:Localization and Globalization
碩士 === 中國文化大學 === 新聞學系 === 102 === The purpose of this study was to investigate the advertisers in Taiwan broadcast advertising content , production and broadcasting manner which presents the relationship between the types of goods , including the characteristics of the globalization of advertising...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34232853718832172444 |