A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity
碩士 === 中國文化大學 === 新聞學系 === 102
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2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/81303282598724004975 |
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ndltd-TW-102PCCU03830042015-10-13T23:04:55Z http://ndltd.ncl.edu.tw/handle/81303282598724004975 A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity 品牌來源國相關新聞報導對品牌權益影響之探討 Huang, Wan-Ting 黃琬庭 碩士 中國文化大學 新聞學系 102 Hsu, Chen-Hsing 徐振興 2014 學位論文 ; thesis 89 zh-TW |
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NDLTD |
language |
zh-TW |
format |
Others
|
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NDLTD |
description |
碩士 === 中國文化大學 === 新聞學系 === 102 |
author2 |
Hsu, Chen-Hsing |
author_facet |
Hsu, Chen-Hsing Huang, Wan-Ting 黃琬庭 |
author |
Huang, Wan-Ting 黃琬庭 |
spellingShingle |
Huang, Wan-Ting 黃琬庭 A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
author_sort |
Huang, Wan-Ting |
title |
A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
title_short |
A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
title_full |
A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
title_fullStr |
A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
title_full_unstemmed |
A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
title_sort |
study on the influence of the news reporting related to brands country of origin on the brand equity |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/81303282598724004975 |
work_keys_str_mv |
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