A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity
碩士 === 中國文化大學 === 新聞學系 === 102
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81303282598724004975 |
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ndltd-TW-102PCCU0383004 |
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oai_dc |
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ndltd-TW-102PCCU03830042015-10-13T23:04:55Z http://ndltd.ncl.edu.tw/handle/81303282598724004975 A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity 品牌來源國相關新聞報導對品牌權益影響之探討 Huang, Wan-Ting 黃琬庭 碩士 中國文化大學 新聞學系 102 Hsu, Chen-Hsing 徐振興 2014 學位論文 ; thesis 89 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 中國文化大學 === 新聞學系 === 102 |
| author2 |
Hsu, Chen-Hsing |
| author_facet |
Hsu, Chen-Hsing Huang, Wan-Ting 黃琬庭 |
| author |
Huang, Wan-Ting 黃琬庭 |
| spellingShingle |
Huang, Wan-Ting 黃琬庭 A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
| author_sort |
Huang, Wan-Ting |
| title |
A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
| title_short |
A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
| title_full |
A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
| title_fullStr |
A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
| title_full_unstemmed |
A Study on the Influence of the news reporting related to Brands country of origin on the Brand Equity |
| title_sort |
study on the influence of the news reporting related to brands country of origin on the brand equity |
| publishDate |
2014 |
| url |
http://ndltd.ncl.edu.tw/handle/81303282598724004975 |
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