A study on the convenient store’s point awarded promotion campaigns from the perspective of consumers’ involvement

碩士 === 中國文化大學 === 新聞學系 === 102

Bibliographic Details
Main Authors: Lin, I-Chun, 林怡君
Other Authors: Hsu, Chen-Hsing
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/42244905691415245690