Consumer Acceptance of Application Advertisement on Mobile Devices: applying the UTAUT model
碩士 === 中國文化大學 === 新聞學系 === 102 === With the popularity of mobile devices and increasingly diverse use of apps, there are the structural changes in mobile use, markets and marketing, which create a new advertising model. However, most of the previous studies on advertising effectiveness were conducte...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68646904093410380496 |