The Effect of Sales Promotion on Impulse Buying-The Moderating Effects of Locus Control

碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 102 === Past studies show that impulse buying behaviors exist in almost all products (Rock, 1987). There are also many external stimuli that tempt us to buy products. Today, im-pulse buying is a ubiquitous consumer behavior, but whether the relationship between e...

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Bibliographic Details
Main Authors: Su-E Jhao, 趙素娥
Other Authors: Yu-Hsiang Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/3wax3q