The Effect of Sales Promotion on Impulse Buying-The Moderating Effects of Locus Control
碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 102 === Past studies show that impulse buying behaviors exist in almost all products (Rock, 1987). There are also many external stimuli that tempt us to buy products. Today, im-pulse buying is a ubiquitous consumer behavior, but whether the relationship between e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3wax3q |