A Study on the Effects of Relationship Bonds on Repurchase Intention : The Mediating Effect of Trust
碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 102 === The purpose of this study is to investigate the mediating effect of trust on the relationship between relationship bond and repurchase intention. One hundred and sixty structured questionnaires were distributed to Investment Trust industry VIP customers...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/58ng6z |