The Relationships Among Brand Identity, Shared Responsibility and Customer Loyalty
碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 102 === When customers consume in brand identity restaurant, due to the service is inseparability, means that customers and service providers rely on each for successful exchange. In the social exchange theory, the customers want to get the better service a...
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ndltd-TW-102PCCU17420042016-03-16T04:14:34Z http://ndltd.ncl.edu.tw/handle/23916681595637503800 The Relationships Among Brand Identity, Shared Responsibility and Customer Loyalty 品牌認同、分攤責任與顧客忠誠度之關係 Liu Yu-Ting 劉俞婷 碩士 中國文化大學 觀光事業學系觀光休閒事業管理碩士在職專班 102 When customers consume in brand identity restaurant, due to the service is inseparability, means that customers and service providers rely on each for successful exchange. In the social exchange theory, the customers want to get the better service and good mood, they need to have the empathy with service provider to exchange the successful service , to have customer loyalty. The objects were 189 people consume in the famous food and beverage industry as-sociation. The instrument adopted to collect data for this study was questionnaire investigation. Results revealed the following five points There was significant positive correlation between brand identity and shared respon-sibility. There was significant positive correlation between shared responsibility and customer loyalty. A significant positive correlation was also found between brand identity and customer loyalty. There was partial mediating effect of shared responsibility on brand identity and customer loyalty. Kuo Yen-Ku 郭彥谷 2014 學位論文 ; thesis 70 zh-TW |
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碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 102 === When customers consume in brand identity restaurant, due to the service is inseparability, means that customers and service providers rely on each for successful exchange. In the social exchange theory, the customers want to get the better service and good mood, they need to have the empathy with service provider to exchange the successful service , to have customer loyalty.
The objects were 189 people consume in the famous food and beverage industry as-sociation. The instrument adopted to collect data for this study was questionnaire investigation. Results revealed the following five points
There was significant positive correlation between brand identity and shared respon-sibility. There was significant positive correlation between shared responsibility and customer loyalty. A significant positive correlation was also found between brand identity and customer loyalty. There was partial mediating effect of shared responsibility on brand identity and customer loyalty.
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author2 |
Kuo Yen-Ku |
author_facet |
Kuo Yen-Ku Liu Yu-Ting 劉俞婷 |
author |
Liu Yu-Ting 劉俞婷 |
spellingShingle |
Liu Yu-Ting 劉俞婷 The Relationships Among Brand Identity, Shared Responsibility and Customer Loyalty |
author_sort |
Liu Yu-Ting |
title |
The Relationships Among Brand Identity, Shared Responsibility and Customer Loyalty |
title_short |
The Relationships Among Brand Identity, Shared Responsibility and Customer Loyalty |
title_full |
The Relationships Among Brand Identity, Shared Responsibility and Customer Loyalty |
title_fullStr |
The Relationships Among Brand Identity, Shared Responsibility and Customer Loyalty |
title_full_unstemmed |
The Relationships Among Brand Identity, Shared Responsibility and Customer Loyalty |
title_sort |
relationships among brand identity, shared responsibility and customer loyalty |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/23916681595637503800 |
work_keys_str_mv |
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