The Impact of Corporate Motive on Consumer-Company Identification and Purchase Intention: The Moderator Role of Persuasion Knowledge
碩士 === 靜宜大學 === 企業管理學系 === 102 === In recent years, a lot of companies engage in activities of corporate social responsibility (CSR). They hope to get affirmation and identification from their customers; furthermore, CSR is expected to enhance companies' reputation or evaluation of customers in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58271574315072749117 |