The Impact of Imitation Strategy on Perceived Quality and Purchase Intention：The Moderator Role of Product Involvement
碩士 === 靜宜大學 === 企業管理學系 === 102 === Imitators usually replicate the appearance of leading brands to visually deceive or mislead consumers. In general, copycat strategies are categorized as theme copycat and attribute copycat. Theme copycat involves abstract feelings, including benefits and values...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04060665798290876472 |