The Impact of Customer Attributes on the Loyalty of Property and Casualty Insurance － an Example of Fubon Insurance
碩士 === 靜宜大學 === 管理碩士在職專班 === 102 === This study is to examine the impact of customer attributes on the loyalty of insurance company. We select 333 observations including sample of both company and individuals from Fubon Property and Casualty Insurance in year 2013. Our empirical results show that...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57923236855138684585 |