Value Added Effect on Product of Different ProductInvolvement Levels
碩士 === 實踐大學 === 工業產品設計學系碩士班 === 102 === The study examines how design factors and product involvement(highv.s.low) involvement(highv.s.low) influence consumer’s purchase decision making(The value added effect), also examines whether there are difference on valued added effect between 5 different des...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/53457033609591942498 |