The Effect of Product Knowledge and Perceived Risk and Trust to the Micro-Insurance Purchase Intention-A Study on Taiwan Aboriginal Population
碩士 === 實踐大學 === 企業管理學系碩士班 === 102 === Micro-Insurance are provided by the insurance industry for the economically vulnerable group. The purpose of it is to provide basic assurance when the particular risks happens. Originally, the government estimated that there were more than 3 million socially dis...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/248wke |