The effects of green imagine and product knowledge to purchase intentionA case study of Burt’s Bees
碩士 === 實踐大學 === 企業管理學系碩士班 === 102 === As environmental issues are receiving more attention from public, the government and enterprise have gradually started to emphasize on the “green system regulation”. The “Green supply chain” evolves around the reduction the emission of carbon dioxide in the enti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/574gum |