The Effects of Experiential Marketing on Purchase Intention-Brand Image and Brand Awareness as Mediators
碩士 === 實踐大學 === 企業管理學系碩士班 === 102 === Due to the fast-changing environment and economic influences and ever-evolving consumer consumption habits, the competitive advantage of business or enterprise is not only coming from product innovation or pricing strategy, but from fulfilling the customer’s nee...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80661442186230867169 |