Analysis of Multi-Channel Conflict While Selling Insurance in Banks: A Perspective of Conflict Frequency
碩士 === 實踐大學 === 財務金融學系碩士班 === 102 === Multi-channel distribution has become an increasingly important phenomenon in marketing. However, multi-channel distribution strategies offer tremendous advantages to insurers, but they also inevitably trigger off some multi-channel conflicts. Unfortunately, pri...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/68388036854313452570 |