Effects of Metrosexual Identity and Product Types on The Cross-Gender Extention of Feminine Brands
碩士 === 東吳大學 === 心理學系 === 102 === The target audience of this study is male. The main purpose of this study is to discuss how metrosexual self identity influences and relates to the effects on the cross-gender extension of feminine brands by taking Social-Identity theory and Gender-Subgroup concept a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98814715103588169565 |