The Influence of Shopping Companions on Shoppers' Shopping Experience

碩士 === 東吳大學 === 企業管理學系 === 102 === In marketing research, consumer behavior has been discussed overtimes, and the study field has come from dealing individual's shopping behavior to further investigate what other factors might influence consumer behavior. Since, shopping is no more consideri...

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Bibliographic Details
Main Authors: WEI, CHUNG-HAN, 魏崇涵
Other Authors: Rong-An Shang
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/05738241721582465470