A Comparative studying on critical factors that influence consumers’ choice between web bookstore or bookshop
碩士 === 東吳大學 === 企業管理學系 === 102 === Currently the diversity of marketing channels for goods and services.resulted from prevalence of online shopping. Consumers can rely on their own needs to choose the right shopping channel. This study is to understand the critical factors that consumers will choose...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9a57w7 |