The Effects of Service Quality and Brand Image on Customer Loyalty
碩士 === 東吳大學 === 企業管理學系 === 102 === An increase in people eating out makes a rapid development of the restaurants business, bringing consumers to select the restaurant with a variety of choices. Therefore, how to maintain a good customer loyalty becomes an important issue for managers. This study put...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85038686879127501435 |