The Influences of Public Issue Promoted Social Marketing to Tourism Relationship Value－Using Gestalt Psychology as Moderator
碩士 === 東吳大學 === 企業管理學系 === 102 === The main purpose of this research is bring out a whole new thinking structure of how tourism industry communicate their ideas to customers by implementing public issue promoted social marketing. This structure include the relationship between public issue promoted...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7n6h52 |