The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES
碩士 === 東吳大學 === 企業管理學系 === 102 === This study want to research the effects of consumer’s need for uniqueness and limited-edition strategy on perceived value and consumer’s purchase intention, and use example NIKE JORDAN BRAND SHOES, in recent years, basketball shoes gradually transformed into fashio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rjpc6n |