The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES
碩士 === 東吳大學 === 企業管理學系 === 102 === This study want to research the effects of consumer’s need for uniqueness and limited-edition strategy on perceived value and consumer’s purchase intention, and use example NIKE JORDAN BRAND SHOES, in recent years, basketball shoes gradually transformed into fashio...
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ndltd-TW-102SCU001210262019-05-15T21:14:31Z http://ndltd.ncl.edu.tw/handle/rjpc6n The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES 獨特性需求、限量策略之消費知覺價值與購買意願關係之相關研究-以NIKE JORDAN籃球鞋為例 HSU,WEN-SHUO 許文碩 碩士 東吳大學 企業管理學系 102 This study want to research the effects of consumer’s need for uniqueness and limited-edition strategy on perceived value and consumer’s purchase intention, and use example NIKE JORDAN BRAND SHOES, in recent years, basketball shoes gradually transformed into fashion item, NIKE JORDAN BRAND SHOES has always been everyone's collection, When people wearing JORDAN SHOES will feel unique and distinctive, and consumers have unique demand characteristics are affected by the product scarcity and limited-edition strategy, will have an impact on perceived value and purchase intention. Based on the results of data analysis : 1.There is a positive relationship between the limited-edition strategy for consumer’s perceived value and purchase intention 2.Consumer’s need for uniqueness have positive interference between consumer’s perceived value and purchase intention 林陽助 2014 學位論文 ; thesis 64 zh-TW |
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碩士 === 東吳大學 === 企業管理學系 === 102 === This study want to research the effects of consumer’s need for uniqueness and limited-edition strategy on perceived value and consumer’s purchase intention, and use example NIKE JORDAN BRAND SHOES, in recent years, basketball shoes gradually transformed into fashion item, NIKE JORDAN BRAND SHOES has always been everyone's collection, When people wearing JORDAN SHOES will feel unique and distinctive, and consumers have unique demand characteristics are affected by the product scarcity and limited-edition strategy, will have an impact on perceived value and purchase intention.
Based on the results of data analysis :
1.There is a positive relationship between the limited-edition strategy for consumer’s perceived value and purchase intention
2.Consumer’s need for uniqueness have positive interference between consumer’s perceived value and purchase intention
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author2 |
林陽助 |
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林陽助 HSU,WEN-SHUO 許文碩 |
author |
HSU,WEN-SHUO 許文碩 |
spellingShingle |
HSU,WEN-SHUO 許文碩 The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES |
author_sort |
HSU,WEN-SHUO |
title |
The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES |
title_short |
The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES |
title_full |
The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES |
title_fullStr |
The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES |
title_full_unstemmed |
The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES |
title_sort |
effects of consumer’s need for uniqueness and limited-edition strategy on perceived value and purchase intention—for example nike jordan brand shoes |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/rjpc6n |
work_keys_str_mv |
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