The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES

碩士 === 東吳大學 === 企業管理學系 === 102 === This study want to research the effects of consumer’s need for uniqueness and limited-edition strategy on perceived value and consumer’s purchase intention, and use example NIKE JORDAN BRAND SHOES, in recent years, basketball shoes gradually transformed into fashio...

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Bibliographic Details
Main Authors:	HSU,WEN-SHUO, 許文碩
Other Authors:	林陽助
Format:	Others
Language:	zh-TW
Published:	2014
Online Access:	http://ndltd.ncl.edu.tw/handle/rjpc6n

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spelling	ndltd-TW-102SCU001210262019-05-15T21:14:31Z http://ndltd.ncl.edu.tw/handle/rjpc6n The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES 獨特性需求、限量策略之消費知覺價值與購買意願關係之相關研究-以NIKE JORDAN籃球鞋為例 HSU,WEN-SHUO 許文碩碩士東吳大學企業管理學系 102 This study want to research the effects of consumer’s need for uniqueness and limited-edition strategy on perceived value and consumer’s purchase intention, and use example NIKE JORDAN BRAND SHOES, in recent years, basketball shoes gradually transformed into fashion item, NIKE JORDAN BRAND SHOES has always been everyone's collection, When people wearing JORDAN SHOES will feel unique and distinctive, and consumers have unique demand characteristics are affected by the product scarcity and limited-edition strategy, will have an impact on perceived value and purchase intention. Based on the results of data analysis : 1.There is a positive relationship between the limited-edition strategy for consumer’s perceived value and purchase intention 2.Consumer’s need for uniqueness have positive interference between consumer’s perceived value and purchase intention 林陽助 2014 學位論文 ; thesis 64 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 東吳大學 === 企業管理學系 === 102 === This study want to research the effects of consumer’s need for uniqueness and limited-edition strategy on perceived value and consumer’s purchase intention, and use example NIKE JORDAN BRAND SHOES, in recent years, basketball shoes gradually transformed into fashion item, NIKE JORDAN BRAND SHOES has always been everyone's collection, When people wearing JORDAN SHOES will feel unique and distinctive, and consumers have unique demand characteristics are affected by the product scarcity and limited-edition strategy, will have an impact on perceived value and purchase intention. Based on the results of data analysis : 1.There is a positive relationship between the limited-edition strategy for consumer’s perceived value and purchase intention 2.Consumer’s need for uniqueness have positive interference between consumer’s perceived value and purchase intention
author2	林陽助
author_facet	林陽助 HSU,WEN-SHUO 許文碩
author	HSU,WEN-SHUO 許文碩
spellingShingle	HSU,WEN-SHUO 許文碩 The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES
author_sort	HSU,WEN-SHUO
title	The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES
title_short	The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES
title_full	The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES
title_fullStr	The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES
title_full_unstemmed	The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES
title_sort	effects of consumer’s need for uniqueness and limited-edition strategy on perceived value and purchase intention—for example nike jordan brand shoes
publishDate	2014
url	http://ndltd.ncl.edu.tw/handle/rjpc6n
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The Effects of Consumer’s Need for Uniqueness and Limited-edition Strategy on Perceived Value and Purchase Intention—for Example NIKE JORDAN BRAND SHOES

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