The Effects of Luxury Brand Image, Luxury Value, Brand Attitude on Consumers' Purchase Intentions
碩士 === 東吳大學 === 企業管理學系 === 102 === The purpose of this study is to explore and verify the effects of luxury brand image, luxury value and brand attitude on consumers' purchase intentions, as attempts to understand how to improve the luxury brand image, luxury value and brand attitude, and furth...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hf829h |