Redesigning media for mobility tribes-Case study of Taiwan High Speed Rail.

碩士 === 東吳大學 === 企業管理學系 === 102 === Speedy transportation, mobile technology, and new media are shaping new groups of mobility tribes. Advertisement and marketing departments are eager to know this new tribes’ life style and learn how to come up with appropriate mobility service to meet their needs....

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Bibliographic Details
Main Authors: WU, PEI HSIN, 吳佩馨
Other Authors: OU, SU HUA
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/5dbn75