The Effects of Servicescapes and Experiential Value on Behavior Intentions for Hotel Industry: Cases of Taiwan and Mainland China
碩士 === 東吳大學 === 企業管理學系 === 102 === With the increasing of tourists between Taiwan and Mainland China, hotel industry face more competitive environment. Also, tourists nowadays tend to seek an unforgettable experience and memory. How to attract customers and catch their attention in order to retain o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4j5hm6 |