A Study of the Impact between Product Appearance, Brand Image, Price and Involvement on Purchasing Behavior - In the Case of Notebook and Tablet
碩士 === 東吳大學 === 企業管理學系 === 102 === Currently our laptop contract manufacture production is listed number one in the electronic market, as well as the amount of production. Taiwan produces the most laptop in the electronic industry, since the unit price is high, overall annual output is also relative...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qnqvnz |