The Effects of Television Shopping Service Failure Severity on Service Recovery Satisfaction：The Customer Coping Strategies Type as a Mediator
碩士 === 東吳大學 === 企業管理學系 === 102 === With the vigorous development of the service industry, customer switching costs decreased gradually become a good customer satisfaction for service providers aggressively pursue the goal. But because the service has a heterogeneous and undivided property, in realit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/knpt7p |