The Effects of Brand Image, Products Quality, Customer Satisfaction, Customer Loyalty and Repurchase Intention -An Empirical Study of Electrical Appliances
碩士 === 東吳大學 === 企業管理學系 === 102 === Ever since Taiwan joins WTO, the import tariff has been lowered to the level which allows household appliances from a variety of countries entering into Taiwanese local market, which hence becomes saturated with more and more well-known brands and severe competitio...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ue3rp6 |