The Experiential Preferences of the Online Consumers owards Apparel Brand’s Online Shopping Websites: Comparison of the Online Website and the Mobile Application.
碩士 === 東吳大學 === 企業管理學系 === 102 === Nowadays consumer purchase frequently through Internet due to advanced network technology and changed buying behavior, thus, most of online shoppers increase strict requirements. In recent years, the rapid development of wireless networks with high penetrat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gtg4s8 |