Effects of Price-framing and Temporal Distance on Purchase Intention for the Bundle
碩士 === 東吳大學 === 企業管理學系 === 102 === The promotion of conditional sales bundles is a popular topic at sales events. It is a common practice for vendors to package several products and then provide different price-frames with discounts. Logistically, product distribution processes are rapidly advanced...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nyes7h |