Postponed or Switching: Retailer Try to PersuadeConsumer to Switch and Purchase SubstitutableOption by Frame When Target Option Out of Stock
碩士 === 東吳大學 === 國際經營與貿易學系 === 102 === We examined the outcome of the two OOS circumstances (soldout & backorder) exposure to two types of comparative advertising frames–a maximal(“voice recorder B is superior to voice recorder A”), a minimal claim (“voice recorder B is equivalent or similar to v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jjuv3d |