The Study of Loyalty in Click-through Behavior on Facebook

碩士 === 東吳大學 === 國際經營與貿易學系 === 102 === Nowadays, Facebook user number equals to the population of the 3rd largest country in the world. Many people feel like to obtain the intimacy, warm, self-expression, social comparison, bandwagon effect, and etc. more easily through the social media such as f...

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Bibliographic Details
Main Authors: Tsai Yu Tzu, 蔡宥慈
Other Authors: 溫福星
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/10781314950057066627