The Study of Loyalty in Click-through Behavior on Facebook
碩士 === 東吳大學 === 國際經營與貿易學系 === 102 === Nowadays, Facebook user number equals to the population of the 3rd largest country in the world. Many people feel like to obtain the intimacy, warm, self-expression, social comparison, bandwagon effect, and etc. more easily through the social media such as f...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/10781314950057066627 |