A Study of the Relationship between the Marketing Strategies and Brand Value in Taiwan's Home Appliance Industry: The Case of A Company
碩士 === 東吳大學 === 會計學系 === 102 === In recent years, following by the domestic economic booms and the raising of citizens incomes, consumers have become aware of products’ quality, which makes all home electrical appliance companies face intense competition than ever in Taiwan. From the comparing the p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7c85ah |