The Research of Experiential Marketing, Experiential Value, Satisfaction and Loyalty:A Case Study of Additional All-out Defense Military Summer Camps in 2013.

碩士 === 國防大學政治作戰學院 === 新聞碩士班 === 102 === Through the coming of marketing generation, touching consumers' emotion, creating merchandises' special value has become the first goal. After the Military Summer Combat Camps, MND creates four new camps this year to propagate different military pro...

Full description

Bibliographic Details
Main Authors: Chung, Shih-Hung, 鍾士宏
Other Authors: Tao, Shenng-Ping
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/r8xf28