A Study of Marketing Strategy and Guanxi in School Selection － Moderating Effect of Involvement
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 102 === This study will examine how marketing strategy and guanxi contribute to school selection. The study will further examine the moderating effect of involvement on marketing strategy and guanxi in school selection. The study has shown the following results: I....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ay9k46 |