Study on Marketing Model of Direct Marketing Industy:Herbalife Company as an example
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 102 === The Multi-level Marketing (MLM) origins from Lee Mytinger and William Casselberry for a new marketing plan of Nutrilife products in 1945. The MLM flourishing in the 1960s and came into Taiwan in 1980s. According to the statistics of World Federation of Dire...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3h5qtf |