Developing and Implementing a Selection Model of Brand TV Commercial Script for a Real Estate Agency
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 102 === In view of business found itself in need of an advertising campaign. It wished to raise consumer awareness of its brand, so that people would consider not only their service and product quality but also assign value to the brand itself. According to this ne...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53352432545323445651 |