Cable television subscribers' intention of viewing on second screen devices: A case of kbro HomePlay service
碩士 === 世新大學 === 傳播匯流與創新管理數位學習碩專班 === 102 === Under the trend of digital convergence, the ways people watch television programs has become divergent, such as anywhere, anytime and any device. Television is no longer the only one, and cross screen viewing is the mainstream. The purpose of this researc...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cbq9sx |